Place Brand Formation and Local Identities (eBook)

Staci M. Zavattaro is Associate Professor of Public Administration with the School of Public Administration at the University of Central Florida. Her books include Cities for Sale, Place Branding Through Phases of the Image, and Social Media to Government: Theory and Practice (edited with Dr. Thomas Bryer). She serves as editor-in-chief of the international journal Administrative Theory & Praxis. Her work appears in journals such as Urban Studies, Public Administration Review, Journal of Place Management and Development, Administration & Society, and Tourism Management.