Master's Thesis from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, LMU Munich (ISTO), language: English, abstract: This thesis provides support for practitioners in user-centric decision making to facilitate identifying and managing involved changes and opportunities on the human side of IT implementation, aligning CM, BPM and supplementary Design Thinking concepts and methods and building a connection to derived fields of action and corresponding recommendations, as well proposing time-allocation for implementation phases that represent life cycles of such projects. Those management disciplines on the basis of gained findings can provide reasonable support for practitioners in user-centric managerial decision making.
Digital Transformation (DT) is currently a major trend. Diverse application of IT systems within the working environment such as cloud-based collaborative solutions, drew the attention of the business world to assess potential benefits, arising challenges and incurred costs of DT for organizations and their workforce. While DT initiatives often aim to integrate digital technology into areas of business and are initiated and communicated by management on a strategic level at the beginning, challenging operative digitalization and transformation is conducted by external or internal project teams in IT implementation projects. Despite great initial enthusiasm around digital topics and introducing new IT solutions, most planned change processes in organizations do not achieve the desired result.
While extensive recommendations for managerial decision making on this topic were proposed in current literature, most recommended fields of action and interventions provided only high-level support lacking ideas for practical execution. Thus, expanding research in this field on investigating the practical realization of IT implementation projects was demanded.
Über den Autor Roman Braun
Dr. Roman Braun verfügt über langjährige Erfahrung als Rhetorik-Trainer, Mental-Coach und Berater in Wirtschaft und Sport. Er ist NLP-Master-Trainer und Mitglied des »American Board of Hypnotherapy«. Zu seinen Kunden zählen neben Organisationen wie IBM, Philips, Beiersdorf, Agip, Mobil, Opel und UNIDO auch Olympiasportler und Weltcupsieger. Von ihm ist unter anderem »Die Macht der Rhetorik im Redline Verlag erschienen.