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In today's fiercely competitive job market, with the balance of power squarely in job-seekers' hands, how can organizations attract and retain the most talented candidates-and the best additions to their culture? The answer may surprise you. The most effective employer brands don't attract candidates; they repel them. Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You'll learn how to create a "e;smart filter,"e; elevate your organization's strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates' minds like never before.

Learn the basics of English and learn about everyday life in the UK. Here contemporary, popular English is simply and practically presented. Lots of examples are included to help you learn. The book covers many areas of everyday life. Readers are given simple exercises to do on each of the 31 days. You will grasp the basics of the English language in a month.